LAYR / Cheongdam-dong

Client: Urban Agency
Location: Seoul, South Korea
Type: Residential Complex

For this residential tower in Seoul's Gangnam district, our visualizations were focused on clearly representing the building's stacked, multi-volume architecture. The project's design was a thoughtful response to the surrounding urban area, avoiding a singular block by incorporating smaller, varied forms. Our images were important for showing how the design creates comfortable terrace spaces for residents in the dense city center. The renderings also highlight the street-level arcading path, demonstrating how the complex connects Dosan-daero with the back streets and integrates seamlessly into the high-end cultural neighborhood.

Our visualizations helped show how this tower’s stacked design integrates into Seoul’s complex urban fabric. The images highlight the luxurious terrace spaces and street-level connections in the Gangnam district.